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The Toronto Maple Leafs Have Unveiled A New Team Logo And Announced The Date It Will Be Used

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Daniel Lucente
January 10, 2025  (5:29 PM)
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Toronto Maple Leafs coach Craig Berube seen with GM Brad Treliving
Photo credit: Toronto Sun

The Toronto Maple Leafs have announced the club will be using a new team logo for a very special event and revealed when exactly it will be worn.

A bright image will illuminate Scotiabank Arena on Saturday evening, but fully telling its tale requires a closer look. The Maple Leafs have announced that they will be using a brand-new logo very shortly.

In the center of this new logo lies a turtle, representing Turtle Island, the land we all inhabit. Surrounding it in subtle echoes of wisdom and guidance passed along through generations come cedar, sweetgrass, and dreamcatcher pieces. This isn't just a brand mark, but rather a narrative that is infused into every pixel.

The new logo will debut when the team faces the Vancouver Canucks

The Toronto Maple Leafs showed off this Indigenous-inspired logo, designed by Jennifer Taback of the Shawanaga First Nation, on their X account Wednesday.

It will be front and center for the team's Indigenous Heritage Game, when the 27-14-2 Leafs take on the 18-12-10 Vancouver Canucks, not just on their jerseys but in what it represents.

In a minute-long video, Taback shared how this intricate design came to be. Lightly tinted blue represents Georgian Bay, symbolizing the most important element: water.

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A beaded Maple Leaf accented with strawberries represents love and strength of heart and is inspired by her sister Julia Taback.

The logo speaks to heritage, connection, and resilience, themes woven into its smallest details. Taback's parents had encouraged her to follow her path, a message reflected in the dreamcatcher and medicines that encircle the turtle.

«A lot of the work that we do at Design de Plume is integrating Indigenous perspectives into our work. In the Maple Leaf shape, there are lots of vines of the Leaf that, to me, really look like the strawberries or what we call o'demin and heart berries,» Taback who is co-CEO of Design de Plume explained.

«The blue of the Leaf is a lot of the Georgian Bay water. We incorporated a bit of the sweetgrass. Sweetgrass is one of the four sacred medicines for our community. It represents mind, body, and spirit. It represents the coming together of multiple things to make it stronger and that to me was not just teamwork but also community,» she added.


It's more than a symbolic gesture. From January 8, the team will be donating 20 percent of net proceeds from men's and women's hoodies to the ENAGB Indigenous Youth Agency.

All money that comes in from signed jerseys, nameplates, and tees goes directly to the agency.

This is now a reflective, celebratory, but purposed moment: this logo has been a visual reminder as the Maple Leafs embrace it, that yes, hockey can be a storytelling platform for impact.

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The Toronto Maple Leafs Have Unveiled A New Team Logo And Announced The Date It Will Be Used

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