The concession prices for the Utah Hockey Club's home games were revealed by the Smith Entertainment Group, and it is going to leave fans very happy. The water for $2.00, popcorn at $3.00, and nachos at $3.00 concession prices have been announced, to which NHL fans who have attended games in Utah have reacted with significant positivity. The Utah Jazz and would-be NHL team owner Ryan Smith has sure taken the approach that prices within his venue have been fan-friendly. Smith almost seems to be acknowledging that with the economy as it is, North Americans are tightening their belts and may not be attending games as they would like, so he's doing what he can to get attendees out. <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/BR_OpenIce/status/1840790520496349521'> </a></blockquote></div> <a href='https://thehockeynews.com/news/utah-hockey-club-excites-hockey-fans-with-low-concession-prices' class='lien_marqueur' target='_blank' rel='noopener'>These concession prices</a> will likely remain relatively stable for the foreseeable future as Smith builds a loyal fan base and firms up his team's position in the league. His game plan is uncomplicated: cheap concessions and a superb fan experience are to be his path to continued success. Smith has done everything humanly possible to show that Utah can support an NHL team and is laying the groundwork so his squad hits the ice as a bona fide contender from the outset. It's been a whirlwind summer for Smith Entertainment Group as it prepares the team for its inaugural season of NHL action. It was stuff that began when NHL Commissioner Gary Bettman came to them with the unusual opportunity of a hybrid sale involving the Arizona Coyotes, their previous owner Alex Murello, and the league. The deal was done at a very fast-tracked pace, and one of the quickest ownership transfers in NHL history saw operations for the Coyotes moved to Utah as this new chapter began. <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/utahhockeyclub/status/1801358418726502911'> </a></blockquote></div> Along with buying the team, Smith and his ownership group plan significant renovations to the Delta Center to make it more hockey-friendly. They're well-positioned to do so on the ice, too, having stocked up on a number of draft picks and retaining financial flexibility with a significant amount of cap space. The long-term vision for the franchise is ambitious, not just to be competitive but to create something sustainable over time that will endure. <a href='https://www.oilersdaily.com/nhl/news/utah-hockey-club-reveals-a-stunning-price-list-for-home-fans' class='lien_marqueur' target='_blank' rel='noopener'>The Utah pricing strategy</a> may earn the admiration of their fans, but that is unlikely to be replicated by other established teams in the NHL. Teams with large and dedicated fan bases are content with charging premium prices for tickets and concessions; they will have a great turnout of fans regardless. But Utah's more affordable approach could set a new precedent, at least for newer or smaller markets. All in all, the first season of Utah in the NHL will be a very interesting story to see unfold both on and off the ice. The league and every other fan across North America will be watching the efforts of Ryan Smith to make it accessible and create a committed fan base as this experiment unfolds.