For the past week, O's have gone missing from various signage across Scotiabank Arena in Toronto. Fans now know why, as the Leafs teamed up with OREO. <a href='https://www.nhl.com/mapleleafs/' class='lien_marqueur' target='_blank' rel='noopener'>The Toronto Maple Leafs</a> announced today a multi-year sponsorship deal with OREO, naming the cookie brand as their new helmet sponsor. The partnership boasts several co-branded marketing activations both digitally and in-arena, along with activities that will reach fans in the community, in-store, and in-game. The team will don the OREO-branded helmets for the first time during their preseason opener for the 2024-25 NHL season when they host the Ottawa Senators on September 22 at 7 p.m. ET at Scotiabank Arena. <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/BR_OpenIce/status/1836083383929319691'> </a></blockquote></div> <q>As players gear up for each game and fans eagerly watch the action on the ice, we're thrilled to feature OREO on our helmets and highlight a brand that shares our commitment to pushing the creative limits of fan and consumer experiences, said Jordan Vader, Senior Vice President, Global Partnerships, MLSE. In partnership with Mondelēz Canada, we're excited to offer fans various ways to connect with OREO and the Toronto Maple Leafs throughout the season, including social contests, city pop-ups, in-arena activities, and more.</q> <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/LeafsPapi_/status/1836081155306639414'> </a></blockquote></div> OREO and the Maple Leafs are celebrating the partnership with a fan event at Maple Leaf Square on the same day, starting at 5 p.m. until 7 p.m. Fans will participate in games that will give them a chance to win Maple Leafs and OREO branded prizes, meet and greet special guests, take advantage of special photo ops, and get free <a href='https://www.oreo.com/' class='lien_marqueur' target='_blank' rel='noopener'>OREO cookies</a>. Additional prize giveaways will be available to fans via the Maple Leafs app. <q>Our iconic brand OREO is always looking to strengthen relevance with consumers via meaningful partnerships, and we are beyond excited to announce our playful connection with the Toronto Maple Leafs this season said Chantal Butler, VP of Marketing, Mondelēz Canada. It's a special privilege to have our logo placed on the helmets of one of Toronto's iconic and beloved teams and we're excited to engage with fans all season long and take the consumer experience to the next level.</q> Ahead of all the planned events, the Maple Leafs and OREO released a promo video hyping the new helmet design and ran a very fun social media campaign where the letter O was disappearing from famous Toronto landmarks and signs. The video wraps up the fun campaign and shows off the new helmet. <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/MapleLeafs/status/1836080206257279194'> </a></blockquote></div> <div align='center' style='padding-top:20px;padding-bottom:20px;'><img src='https://i.marqueur.com/habsetlnh/i/photo/476009.webp' width='100%' border='0' alt='image' loading='lazy' defer /></div> Source: News Wire <a href='https://www.newswire.ca/news-releases/toronto-maple-leafs-and-the-oreo-brand-announce-partnership-851480964.html?fbclid=IwY2xjawFWlChleHRuA2FlbQIxMAABHT4EpItm_WELpzurPHrFogRvqJpp3mRenRZ1hCaADa-9-LJxbJHO7JCd6g_aem_xKL3juQ34ENxgXeRepCEtA' class='lien_marqueur' target='_blank' rel='noopener'>TORONTO MAPLE LEAFS AND THE OREO BRAND ANNOUNCE PARTNERSHIP</a>