The Utah Hockey Club are playing their first season in the NHL after relocating from Arizona, and now they've provided details on an upcoming rebranding. The Utah Hockey Club are diving rather fashionably into their first season, breaking sales records with their first line of jerseys dropped <a href='https://www.hockeylatest.com/nhl-team/utah-hockey-club/utah-hockey-club-reveals-ridiculous-concession-prices-for-this-season' class='lien_marqueur' target='_blank' rel='noopener'>and offering ridiculously low concession prices</a>. Our branding team is working day and night to hit key deadlines, all with an eye on the goal of creating something special that's going to last within this franchise. - Chris Armstrong Owner Ryan Smith agreed to that mentality and then said the club would release an official name and new logo ahead of their second season in the NHL. That timeline remains intact, following discussions with the Board of Governors as of late. We're deep in the design process for next season, which goes hand in glove with our brand identity and what we're going to do there. We're all working within the timelines and trying to get creative about those to give ourselves as much runway to get all those pieces lined up properly. - Ryan Smith <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/icethetics/status/1866296882911392094'> </a></blockquote></div> Armstrong said the big decisions are close and he thinks the process could be finished as early as early 2025. But he added that the big message to send to fans and the league is to finish this season out, and then make the announcements. I'd say we're getting close to needing to make some decisions, I'd say early in the new year. Everybody's tried their best to work flexibly- or away from hard and fast deadlines- because it is a complicated process, especially on the [intellectual property] side. Just making sure we've got everything lined up and buttoned up before we make any firm decisions. - Chris Armstrong At the moment, sitting 20th in the league, this might just be the ice momentum that Utah needs, teamed with the buzz of its rebranding, to claw its way up to reach playoff contention this season. For those that remember, just a few months ago, Utah player <a href='https://www.nhl.com/utah/player/clayton-keller-8479343' class='lien_marqueur' target='_blank' rel='noopener'>Clayton Keller</a> made some comments <a href='https://www.hockeylatest.com/nhl-team/utah-hockey-club/clayton-keller-accidentaly-leaks-utah-hc-team-name-in-interview' class='lien_marqueur' target='_blank' rel='noopener'>that alluded to a possible leak of the team name</a>, so fans will be watching to see if he was onto something or not.