The hot topic in the NHL right now is the Coyotes. Not only did they get kicked out of Arizona (or almost), they will have to play in a local arena for a second consecutive season. Gary Bettman had the brilliant idea of making an important announcement on Wednesday night, and thus ensured to divert the attention a little. Indeed, the NHL commissioner announced a partnership with ServiceNow, a digital workflow company whose mission will be to improve game operations, employee performance and create interactive activities for fans. <q>ServiceNow is helping to fundamentally change the way NHL organizations operate, said Bill McDermott, president and CEO of ServiceNow. Our collaboration marks the deepest transformation of a sports league through ServiceNow to date, and it's just the beginning. As we expand our technology and innovation efforts to improve our sport and the game experience, we are thrilled to partner with ServiceNow, said NHL Commissioner Gary Bettman. </q> <blockquote class=twitter-tweet><p lang=en dir=ltr>The <a href=https://twitter.com/NHL?ref_src=twsrc%5Etfw>@NHL</a> and <a href=https://twitter.com/ServiceNow?ref_src=twsrc%5Etfw>@ServiceNow</a> announce a multi-year North American partnership.<br><br>Details: <a href=https://t.co/8PcVcDOX4q>https://t.co/8PcVcDOX4q</a> <a href=https://t.co/AXUNQeBrTH>pic.twitter.com/AXUNQeBrTH</a>- NHL Public Relations (@PR_NHL) <a href=https://twitter.com/PR_NHL/status/1658876778687913985?ref_src=twsrc%5Etfw>May 17, 2023</a></blockquote> <script async src=https://platform.twitter.com/widgets.js charset=utf-8>