<h2>NHL's Innovative Revenue Strategy Amid Pandemic Challenges</h2> In an effort to mitigate financial setbacks triggered by the COVID-19 crisis, the National Hockey League has embraced a novel approach. The league has authorized its franchises to engage in sponsorship deals, marking team helmets and jerseys with brand logos. <h2>Detroit Red Wings Embrace Controversial Sponsorship</h2> The trend of integrating sponsorships has been adopted by storied franchises including the Toronto Maple Leafs, Boston Bruins, and Montreal Canadiens. The Detroit Red Wings are the latest to join this movement, with plans to reveal a landmark jersey sponsorship. <q>The Red Wings are preparing to introduce their first «jersey patch partner» this Thursday.</q> Brad Galli of WXYZ reports that the Red Wings are set to announce their inaugural jersey sponsorship in an event preceding their clash with the New York Islanders at Little Caesars Arena. View the announcement here: <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/BradGalli/status/1762903213223641339?s=20'> </a></blockquote></div> <h2>Fan Reactions to The News</h2> This initiative has already ignited a wave of criticism across various social media platforms. <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/HVermilliom/status/1762904422697275624?s=20'> </a></blockquote></div> Previously, the Red Wings had embraced helmet sponsorships, with Meijer and UWM among their partners. However, their jerseys have remained free of advertisements, except for commemorative patches like the Believe patch in 1997-98 and the Mr. I patch in 2016-17. <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/FallGuySports/status/1762904584857477241?s=20'> </a></blockquote></div> The introduction of a jersey sponsor, especially for a team with an iconic sweater like the Red Wings, is expected to meet significant opposition from the fanbase, underscoring the sensitivity of altering traditional sports attire. As Read on PuckReporter - <a href='https://www.puckreporter.com/nhl-team/detroit-red-wings/detroit-red-wings-under-fire-for-making-changes-to-iconic-jersey' class='lien_marqueur' target='_blank' rel='noopener'>Detroit Red Wings Under Fire For Making Changes To Iconic Jersey</a>