Reports are buzzing that CCM, the iconic hockey brand, <a href='https://www.hockeypatrol.com/nhl/news/ccm-hockey-brand-sold-terrible-news-for-hockey-players-everywhere' class='lien_marqueur' target='_blank' rel='noopener'>has been sold</a> for over $570 million, which likely means higher prices for gear in the near future. CCM's private equity owner is just about to close the deal on selling the company. This sale will set a new record for the brand, with the price tag expected to exceed $570 million-Birch Hill Equity Partners, who bought <a href='https://ca.ccmhockey.com/en/Sale' class='lien_marqueur' target='_blank' rel='noopener'>CCM</a> from Adidas for $110 million seven years ago, and has seen the brand grow into one of the biggest names in hockey. <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/rwesthead/status/1826662137613135930'> </a></blockquote></div> The company recently celebrated its 125th anniversary, which included appearances from new Maple Leafs captain Auston Matthews, Pittsburgh Penguins superstar Sidney Crosby and Edmonton Oilers cornerstone Connor Mcdavid. <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/hockeyunpl87302/status/1826708694828294435'> </a></blockquote></div> Yet this news isn't sitting well with hockey fans and players who rely on CCM gear. The new ownership could lead to significant price hikes on all of CCM's products. It may effect NHL season ticket holders where team owners could feel the pinch and start raising ticket prices to cover the increased cost of equipment. It's going to be interesting to watch how this unfolds in the coming months. Source: House of Hockey <a href='https://www.houseofhockey.net/nhl/news/hockey-brand-ccm-sold-awful-news-for-hockey-players-around-the-world' class='lien_marqueur' target='_blank' rel='noopener'>Hockey brand CCM sold: Awful news for hockey players around the world</a>