The Los Angeles Kings will honor former captain and two-time Stanley Cup winner Dustin Brown on Saturday by retiring his number 23. For the occasion, the organization caused a stir on social media, as an incredible 3D ad was placed in downtown Los Angeles. This digital poster, which can also be seen in augmented reality, is truly mind-blowing. We can see Brown lifting the Stanley Cup for one last time. Team president Luc Robitaille said that the Kings wanted to go all out to honor the player who did so much for the team and the city during his career. <q>We wanted to do something big to help honor Dustin's many contributions to the Kings and the Los Angeles community, and seeing the 3D billboard for the first time, you really experience the 'wow' moment, especially how the Stanley Cup is presented. - Luc Robitaille</q> Here's the completely insane result of this ad: <div align='center'><blockquote class='twitter-tweet' data-lang='en'><a href='https://twitter.com/LAKings/status/1622646072391929856'> </a></blockquote></div>